G o o g l e Algorithms Definition: Google algorithms are the sets of rules that Google uses to rank websites in search results . They are complex mechanisms used to retrieve information from its search index and present it to a given query. Algorithms sift through billions of pieces of content in Google's index, looking for phrases and keywords that match the query. The digital marketers call the "Google algorithm" is a collection of built-in algorithms and ranking systems that determine what results and features Google shows for a given search term or keyword. These systems use data from web crawling, user behavior, machine learning, and other signals to sort and rank web content. So , rather than being a static unit, the so-called "Google algorithm" is made up of many constantly moving parts. Why SEOs Focus on Google's Algorithm: Changes in the Goog...